Search Engine Marketing Central Coast

Search Engine Marketing Central Coast

Central Coast Websites specialises in search engine marketing Central Coast. We are a local web design and digital marketing agency helping local businesses small to large, succeed online. We focus on high-quality mobile responsive websites, search engine marketing (SEM), search engine optimisation (SEO) and pay per click advertising (PPC). 

What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) is a marketing strategy using paid advertising to give your site visibility in search engine results pages (SERPs). Pay per click advertising is an element of SEM.

People often get confused between SEO and SEM, however, SEO is a strategy within digital marketing to increase rankings and visibility in the SERPs organically, meaning you are not paying for those rankings. Higher rankings can result in more traffic and increased conversions.

What is the difference between SEM and SEO?

The main difference between SEM and SEO is that SEM uses paid tactics to increase visibility and position in the SERPs and SEO is an organic strategy, meaning that it is a free listing.

How do SEO and SEM benefit each other?

SEM and SEO do however work hand in hand. They are both strategies that rely heavily on keywords to drive traffic to your website even though they are different marketing techniques. Having a strong presence in the SERPs is crucial and having a combination of both results boosts your visibility significantly and creates authority for your website.


What is the difference between SEM and PPC?

PPC and SEM are used interchangeably, however, there is a difference between search engine marketing and pay per click. SEM is basically the umbrella term that encompasses PPC but is not limited to this marketing tactic. SEM references all the activity that intends to improve how easy it is to find your website through a search engine. Essentially SEM is both paid and unpaid, PPS and organic traffic.

There are many digital marketing acronyms that are used when discussing marketing.

These include:

Cost-Per-Click (CPC)

This refers to the amount that an advertiser pays each time someone clicks on their ad. Advertisers bid on a keyword to determine the placement of the ad which results in the final CPC.

Clickthrough Rate (CTR)

CTR is a metric that equals the number of clicks that you get on an ad. The CTR formula: clicks/impressions = CTR. 

Search Engine Optimisation (SEO)

SEO is the process of improving organic visibility and ranking in the search engine results pages.

Search Engine Results Pages (SERPs)

The SERPs is the page that the search engine returns after a user submits a query.

There are many other acronyms that are used when discussing digital marketing. These are just a few that pop up on a regular basis.

Digital Marketing Services Central Coast

The team at Central Coast Websites offer a range of digital marketing services. After a consultation and discussion with you about your business, goals and budget we can advise you on the more appropriate service for you. In some cases, several services can be advised to form an overall strategy. Our services include: 

  • Local SEO
  • Organic SEO
  • E-Commerce SEO
  • Google Ads
  • Email Marketing
  • Social Media Ads
  • Website Design
  • Website Optimisation

Alongside providing these fantastic services to our clients with the utmost integrity, we provide monthly reports and communicate regularly to you o how our efforts are going, and if you have any questions or new goals.

Search Engine Marketing Central Coast

Search engine marketing Central Coast is a vital part of your local marketing strategy and something that our team of digital marketers can discuss with you in order to achieve great results both organically and with paid strategies. Relying solely on SEM can be detrimental to your overall marketing success and we would generally recommend a combination of SEO and SEM. 

The Central Coast Websites team look at your business and the goals that you have and then determine the strategy that will best suit your requirements.

If you are looking to increase your visibility within the SERPs, contact Central Coast Websites today.

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Our Partners
One Spot Print
FWP Consulting

Central Coast Websites service the entire Central Coast Region for Digital Marketing