The Importance of Local SEO for Central Coast Businesses.
The importance of local SEO has skyrocketed in recent years. The introduction of Google My Business in 2014 has helped to provide a foundation for your local SEO strategy to be built around. Nearly half of all Google queries today are local searches (46%). Google started providing more results for geographically related searches based on proximity, relevance and prominence, making local SEO essential for your business.
The Central Coast has a growing population, and engaging in a local SEO strategy for your business will help to increase your overall visibility and get you ranking for keywords and search terms that consumers are using to find your products and services.
What Is Local SEO?
Local SEO is a branch of SEO that focuses on improving a business’ visibility in the local search engine results pages (SERPs). This strategy and optimisation is focused around increasing your visibility in and around the locations that your business operates in.
Local searches are those that include a suburb in the keyword or search term, such as “digital marketing agency Point Clare” or searches such as “digital marketing agency near me”.
By using the local search optimisation strategies, your business can improve visibility in your local search results for terms that are related to your business and your products and services.
75% of people don’t even scroll past the first page on google, so ranking higher means it is more likely that people searching for your products or services will find your business.
The importance of a Local SEO strategy
Optimising your business for local SEO is extremely important, especially for brick and mortar businesses that service specific locations.
Local SEO when done right, allows people to find out information about your business. Having a Local SEO strategy and utilising many tools such as Google My Business, on page SEO, local business listings and social media, creates brand visibility and awareness in your service area.
The 3 Major Ranking Factors of Local SEO
Many factors can affect your local rankings in the SERPs, but some factors are more important to Google than the others.
Google’s local algorithm can be broken down into 3 main pillars: prominence, relevance, and proximity.
All local ranking factors fall into at least one of the pillars, so creating a strategy that targets each of these pillars will help you to rank higher.
Increasing your prominence is all about building brand reputation and awareness online and offline. The more prominent you are, the more chance you have of ranking in the local search results. Google takes into account your brand visibility online which includes citations, backlinks and reviews.
Relevance is about how relevant your business is to the search term. Google wants to give the users the most relevant information to match their query. Increasing your relevance is a matter of targeting the right keywords and optimising content to suit the search query as well as completing online profiles so Google Knows what your business is about.
Proximity is about how close your business is to the user searching for your products and services. Distance is a major factor in local SEO because generally a user searching for a product or service in a certain area wants to go to a business closest to them
Google My Business
Google My Business is essentially Google’s search engine business directory. It makes it easier for your potential clients to find your business and information such as your location, phone number, website, products and services, operating hours and customer reviews. It has become a vital part of local SEO.
Your listing information can show up in four places: the knowledge panel, the local pack, Google Maps and local finder.
Having a consistent NAP (name, address & phone number) on your website, social media and GMB profile is essential for Local SEO.
Local results have a prominent place in the SERPs, so it is important to set up and optimise your business listing.
On-page SEO refers to the measures that we take directly on individual pages of your site in order to rank higher and earn more relevant traffic in the search engines. On-page ranking factors include content, title tags, meta tag, URL and image alt text. This optimisation aims to make your website visible in the search results.
Local citations are any online mention of the NAP details of your local business. Citations are used in local business directories, websites and social media profiles. These citations are excellent for local business as they help people to discover your business in their local area. They also help to impact search engine rankings by providing links back to your website. These help to increase the authority of your site which in turns helps to improve your ranking in the SERPs.
Central Coast Local SEO
SEO can be an overwhelming marketing strategy for business owners to think about. It takes time, patience and consistency to see results and is often thought of as an investment in your business.
Central Coast Websites specialise in local SEO. We work with businesses from all industries to improve their online rankings and visibility with our local SEO strategies.
Contact us today to find out how we can help your business grow with our local SEO strategies.