Search Engine Marketing Central Coast
Central Coast Websites specialises in search engine marketing Central Coast. We are a local web design and digital marketing agency helping local businesses small to large, succeed online. We focus on high-quality mobile responsive websites, search engine marketing (SEM), search engine optimisation (SEO) and pay per click advertising (PPC).
Search engine marketing Central Coast is a vital part of your local marketing strategy and something that our team of digital marketers can discuss with you in order to achieve great results both organically and with paid strategies. Relying solely on SEM can be detrimental to your overall marketing success and we would generally recommend a combination of SEO and SEM.
The Central Coast Websites team look at your business and the goals that you have and then determine the strategy that will best suit your requirements.
If you are looking to increase your visibility within the SERPs, contact Central Coast Websites today.
What is Search Engine Marketing (SEM)?
Digital Marketing covers all marketing efforts that are done online. Businesses utilise digital channels such as social media, websites, search engines and email to increase visibility and connect with their consumers. Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads and Social Media are just a few of the online marketing channels and strategies that we use to increase your business visibility and brand awareness.
If you are looking for growth and success, you have to work on building trust and loyalty for your brand. Central Coast Websites offer comprehensive digital marketing services for all Central Coast Businesses. We will help you to establish your businesses online presence and build authority to make your business stand out from the competitors.
We ensure that our strategies align with your business objectives to get you the results that you want and deserve.
What is the difference between SEM and PPC?
PPC and SEM are used interchangeably, however, there is a difference between search engine marketing and pay per click. SEM is basically the umbrella term that encompasses PPC but is not limited to this marketing tactic. SEM references all the activity that intends to improve how easy it is to find your website through a search engine. Essentially SEM is both paid and unpaid, PPS and organic traffic.
There are many digital marketing acronyms that are used when discussing marketing.
These include:
Cost-Per-Click (CPC)
This refers to the amount that an advertiser pays each time someone clicks on their ad. Advertisers bid on a keyword to determine the placement of the ad which results in the final CPC.
Clickthrough Rate (CTR)
CTR is a metric that equals the number of clicks that you get on an ad. The CTR formula: clicks/impressions = CTR.
Search Engine Optimisation (SEO)
SEO is the process of improving organic visibility and ranking in the search engine results pages.
Search Engine Results Pages (SERPs)
The SERPs is the page that the search engine returns after a user submits a query.
What is the difference between SEM and SEO?
The main difference between SEM and SEO is that SEM uses paid tactics to increase visibility and position in the SERPs and SEO is an organic strategy, meaning that it is a free listing.
How do SEO and SEM benefit each other?
SEM and SEO do however work hand in hand. They are both strategies that rely heavily on keywords to drive traffic to your website even though they are different marketing techniques. Having a strong presence in the SERPs is crucial and having a combination of both results boosts your visibility significantly and creates authority for your website.
Digital Marketing Services Central Coast.
The team at Central Coast Websites offer a range of digital marketing services. After a consultation and discussion with you about your business, goals and budget we can advise you on the more appropriate service for you. In some cases, several services can be advised to form an overall strategy.
Alongside providing these fantastic services to our clients with the utmost integrity, we provide monthly reports and communicate regularly to you o how our efforts are going, and if you have any questions or new goals.
Local SEO
Organic SEO
E-Commerce SEO
Google Ads
Email Marketing
Social Media Ads
Website Design
Website Optimisation
Digital Marketing Services Central Coast.
The team at Central Coast Websites offer a range of digital marketing services. After a consultation and discussion with you about your business, goals and budget we can advise you on the more appropriate service for you. In some cases, several services can be advised to form an overall strategy.
Alongside providing these fantastic services to our clients with the utmost integrity, we provide monthly reports and communicate regularly to you o how our efforts are going, and if you have any questions or new goals.
Local SEO
Organic SEO
E-Commerce SEO
Google Ads
Email Marketing
Social Media Ads
Website Design
Website Optimisation
How can we help.
When it comes to being discovered by your customers, our Central Coast Search Engine Marketing services are your ultimate partner. We understand the intricacies of local search and are dedicated to placing your business in front of the right audience. From optimizing your website for local keywords to managing pay-per-click campaigns that deliver tangible results, we’ve got your back. Elevate your online presence and ensure your business shines brightly across the Central Coast. Ready to take the next step? Search engine marketing helps businesses from all sectors and industries including boat charters, nutritionists, builders, garage door companies, IT support services & many more.
Contact us today
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