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Why We Choose WordPress

Why choose WordPress for your website? Discover how Central Coast Websites leverages this CMS for unbeatable flexibility, reliability, and user-friendliness. See why it's our top pick for a dynamic digital experience!

Why We Choose WordPress: The Ideal CMS for Our Clients.

Why we choose WordPress

When it comes to web development, the heart of any successful website lies in its foundation—a solid Content Management System (CMS). The choice of CMS not only propels a website’s functionality but also defines the ease with which it can evolve alongside your business. That’s why our team at Central Coast Websites, we don’t settle for just any CMS; we choose WordPress, a platform that combines reliability, flexibility, and user-friendliness into a seamless digital experience. 

For years, WordPress has been the cornerstone of our web development projects, powering an extensive range of websites for our clients. Its unparalleled versatility is evident in its widespread adoption across our portfolio, serving businesses large and small with equal finesse. It’s not just about popularity; it’s about performance, and WordPress consistently delivers.

We craft our websites with a blend of aesthetic appeal and functionality, with our favourite themes and builders playing a pivotal role in this process. We favour the Astra theme for its speed and performance and the builders Elementor and Beaver Builder for their intuitive drag-and-drop interfaces.  These tools empower us to create visually stunning and high-performing websites, ensuring that our clients’ online presence is both impressive and impactful.

Looking deeper into the reasons behind why we choose to use WordPress, you’ll discover the facets that make it an indisputable leader in the CMS domain—and why it’s the platform of choice for Central Coast Websites.

WordPress: A Legacy of Reliability.

When we speak of WordPress, we’re not just referring to any platform; we’re talking about the undeniable leader of content management systems, a platform that commands a significant presence on the web. Since its inception in 2003, WordPress has transformed from a simple blogging tool to the world’s leading Content Management System (CMS). Today, it powers an astounding 810 million websites, which accounts for 43% of all websites on the internet. These figures are more than just numbers; they are a testament to the trust and reliability that WordPress has earned over the years.

With a commanding 63.1% share of the CMS market, more than ten times that of its closest competitor, WordPress’s journey from its humble beginnings to becoming a digital powerhouse is a narrative of relentless commitment to excellence. Throughout its evolution, WordPress has released five major versions, each introducing innovative features and enhancements that have continually reshaped the landscape of CMS usability and functionality.

These updates are not sporadic changes; they represent a continuous cycle of improvement. The core team at WordPress, together with a global community of contributors, works assiduously to ensure that the platform does not just stay updated, but evolves in tandem with the ever-changing web environment.

Each of these updates plays a crucial role in fortifying the platform’s stability and security—a critical consideration given the diverse and expanding demands of websites today. Whether it’s a small personal blog or a large e-commerce site, WordPress’s versatility makes it a reliable foundation for any project.

Furthermore, these updates address more than just the introduction of new features; they are a response to real-world usability and security concerns. This approach ensures that WordPress remains a steadfast guardian against the ever-evolving threats in the digital landscape. It is this unwavering commitment to progressive stability and security that reassures us—and, by extension, our clients—at Central Coast Websites that a website built on WordPress is not just for today but is poised to excel into the future.

In the following sections, we will look deeper into how WordPress’s robust security measures, superior search engine optimisation, and unparalleled scalability continue to underscore its status as the preferred CMS for our clients at Central Coast Websites.

Unwavering Security Measures.

Security with anything digital is a serious concern for businesses and web developers alike. WordPress meets this challenge head-on by diligently addressing the OWASP Top 10 security risks. This commitment to security means that each WordPress release enhances protections against vulnerabilities such as SQL injection, cross-site scripting (XSS), and other threats that compromise website integrity and user trust.

Behind WordPress’s robust defence mechanisms is a community and professional approach to security. A vigilant community of developers, with eyes keenly scanning the horizon for potential threats, collaborates with security professionals to keep the platform resilient. These experts contribute to a secure codebase, while also equipping users with the knowledge and tools they need to protect their sites.

When vulnerabilities do surface, WordPress’s structured and effective reporting and handling procedures kick into gear. We have a range of security plugins and monitors we use to ensure your site is protected at all times. 

SEO-Ready Websites.

In the digital business world, visibility is the currency of success, and our commitment at Central Coast Websites ensures every site we build is SEO-ready. By harnessing WordPress, we lay down a solid foundation where being crawlable and indexable by search engines is a priority. This ensures that the essential elements search engines require to understand and rank your content are in place from the moment your site goes live.

WordPress excels in providing a structure that search engines love. It’s not just about being present on the web—it’s about being noticed. With WordPress, we make sure your website speaks the search engines’ language. From its search-friendly URLs to its easy-to-navigate architecture, every site is crafted to be discovered and understood by the algorithms that determine search rankings.

While we focus on building an optimised and structurally sound website, it’s worth noting that ongoing SEO strategy is not included in our development package. However, choosing WordPress means you’re perfectly positioned to embark on that journey. The platform’s user-friendly interface allows you or your digital marketing team to implement an SEO strategy seamlessly, building on the strong foundation we’ve set up.

With a WordPress site, you’re not just taking the first step; you’re making a leap towards SEO excellence. As we proceed, we’ll discuss how the scalability of WordPress isn’t just a feature—it’s a strategic asset that supports your business growth and adapts to your evolving needs.

The Power of Scalability with WordPress.

Scalability is where WordPress truly shines, providing a platform that grows as your business does. From burgeoning blogs to bustling e-commerce giants, WordPress stands as a versatile foundation that can expand in functionality and complexity to meet the demands of increased traffic and content.

The beauty of WordPress is in its modular design. Start with a small website; as your audience grows, you can seamlessly integrate new features, additional pages, and custom functionalities without overhauling your entire site. This means a startup can begin with a basic WordPress site and, over time, scale up to a full-fledged online store with WooCommerce, forums, membership areas, and more.

Take a local blog, for example—it can transform into a regional news hub by leveraging WordPress’s capacity to handle large volumes of content and traffic without compromising performance. Similarly, a small online store can scale into an extensive e-commerce operation, supporting thousands of products, complex inventory management, and integration with shipping and payment systems.

WordPress’s scalability ensures that the user experience remains smooth, even as site traffic grows. With a robust hosting solution and the right optimization strategies, WordPress sites maintain their speed and reliability, no matter how large they get. This scalability is a key reason why we at Central Coast Websites confidently recommend WordPress to all our clients, whether they’re just starting out or ready to expand their online presence.

User Experience Focused Development.

At the core of any successful website is an exceptional user experience (UX), and this is an area where WordPress excels. WordPress is renowned for its commitment to UX, ensuring that websites are not only powerful and feature-rich but also intuitive and easy to navigate for visitors. This focus on user experience is integral to our development process at Central Coast Websites, as it aligns with our mission to create websites that are not only visually appealing but also user-friendly and accessible.

One of the standout features of WordPress is its user-friendly interface. This intuitive design is particularly beneficial for our non-technical clients. The WordPress dashboard provides a straightforward, easy-to-understand interface where site owners can manage their content, update their site, and customise various aspects without needing to delve into complex coding. This ease of use extends from adding new pages and posts to updating images and managing products, making website maintenance a hassle-free experience.

WordPress’s commitment to UX is also evident in the way it encourages best practices in web design. The platform naturally promotes a clean, organised layout, responsive design, and clear navigation paths—all of which contribute to a positive user experience. These principles ensure that visitors to your website enjoy a smooth and engaging interaction, whether they’re browsing on a desktop or a mobile device.

The large number of themes, builders and plugins available for WordPress means that enhancing UX can be done with just a few clicks. Whether it’s integrating social media, adding contact forms, or creating an interactive photo gallery, WordPress makes it possible to enhance your site’s functionality while keeping the user experience front and centre.

Our choice to use WordPress at Central Coast Websites is driven by its ability to balance aesthetic appeal with user-friendly functionality. This makes WordPress an ideal platform for businesses seeking to create a memorable and effective digital experience for their customers.

Flexibility and Customisation.

A key aspect of WordPress that makes it the preferred choice for Central Coast Websites is its remarkable flexibility and customisation capabilities. The extensive library of themes and plugins available for WordPress is unparalleled, offering a vast array of options to tailor websites to the specific needs and branding of any business.

The WordPress theme repository alone provides thousands of themes, each offering different designs and functionalities. These themes serve as a starting point, allowing us to create unique websites that align with a client’s vision and industry requirements. Beyond aesthetics, these themes are built with user experience and SEO best practices in mind, ensuring that the websites are not only visually appealing but also perform well in search engines.

Our commitment to delivering technically sound and high quality websites is exemplified in our choice of themes and builders. We predominantly use Astra for its incredible speed and as a foundational theme. Astra’s lightweight and customisable nature make it an excellent base, enabling us to build fast-loading and responsive websites that enhance user experience and engagement.

The combination of advanced themes and builders such as Elementor and Beaver builder enables us to create highly customised websites that are not only in line with our clients’ branding and functional requirements but also easy for them to manage and update. This level of customisation and ease of use is a significant reason why WordPress stands out as the ideal solution for our clients’ diverse web development needs.

Why WordPress Reigns: Our Top CMS Choice.

As we wrap up our discussion on why WordPress is the favoured CMS for Central Coast Websites, it becomes evident that this platform distinguishes itself through its durability, adaptability, and focus on user experience. The enduring presence and ongoing development of WordPress have solidified its reputation as a reliable and safe base for any website. Its forward-thinking security strategies guarantee that our clients’ online platforms are not just visually appealing, but also secure from various online risks.

The built-in SEO capabilities of WordPress mean that every site we build is primed for visibility right from the start, offering a solid base for any future SEO strategies. Furthermore, the scalability of WordPress is a key feature, ensuring that as our clients’ businesses grow, their websites can grow with them, adapting to increased traffic and content without skipping a beat.

Central Coast Websites’ commitment to creating websites that are not only functional but also intuitive and engaging for end-users is perfectly aligned with WordPress’s user-friendly interface. This ease of use extends to our clients, especially those who are not technically inclined, allowing them to manage and update their sites with minimal fuss.

Our choice of themes and builders, such as Astra for speed and efficiency, and Elementor and Beaver Builder for their user-friendly interfaces, enables us to craft websites that are not only tailored to our clients’ specific business needs but also simple for them to update and maintain.

WordPress’s combination of security, SEO readiness, scalability, user-friendliness, and customisation options makes it an unrivalled choice for our web development projects at Central Coast Websites. We are confident in its ability to provide our clients with a powerful, versatile, and secure online presence.

If you’re intrigued by the possibilities of a WordPress website for your business, or if you have any questions about how we can bring your digital vision to life, don’t hesitate to get in touch. 

Have you been considering building your own website? If so, checkout our article on DIY website builders vs Professional Web Developers

Let’s start your WordPress journey together and create a website that not only meets but exceeds your expectations.

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