Local Search Engine Optimisation
Local SEO is a branch of SEO that focuses on improving a business’ in the local search engine results pages (SERPs). The strategy and optimisation is focused around increasing your visibility in and around the locations that your business operates in.
These can include businesses with a physical location such as a Doctors’s Surgery, a Dentist or a grocery store, or businesses such as plumbers and electricians that operate throughout a local service area.
Local searches are those that include a suburb in the keyword or search term, such as “digital marketing agency Point Clare” or searches such as “digital marketing agency near me”.
Online ratings and reviews are extremely important for local business as with social media presence to increase your local visibility. We focus on building out content pages to target local keywords and locations as well local citations in business directories. We also optimise your Google My Business listing as this is a vital part of being visible in your local area.
On-page SEO refers to the measures that we take directly on individual pages of your site, in order to rank higher & earn more relevant traffic in search engines.
We optimise your site for off-page ranking factors which involves improving search engine & user perception of your site’s popularity, relevance, trustworthiness & authority.
Optimisation of your listing is essential, we can help you verify and claim your Google My Business listing to enhance features such as local business finder, maps and organic rankings.
Having a well optimised Google My Business listing increases your chances of showing up in Google’s local pack, finder, maps & organic rankings in general.
A mobile responsive website strengthens your local business’s web presence & benefits local SEO.
Citations (including your NAP) are a critical factor in local search engine rankings. We focus on adding your business to local citations.
Give your business credibility with organic and paid search results, this is the best approach for your digital marketing investment in the long term.
From increasing your brand awareness to driving more qualified visitors to your site, we can create ad campaigns to suit your business.
Content fuels SEO and is essential for keyword ranking, we help you rank higher and attract new leads with in-depth content.
Get found in the local search area where your customers are looking.
A large percentage of the SEO we do for our clients is local SEO.
By using the local search optimisation strategies, your business can improve it’s visibility in the local search results for terms that are related to your business and your products & services.
Almost half of all Google queries today are local searches. Google started providing more results for geographically related searches based on proximity, relevance and prominence, making Local SEO essential for your business.