Digital Marketing Agreement
1. TERMS AND CONDITIONS
These are Central Coast Websites terms and conditions for services relating to Digital Marketing. The client is engaging Central Coast Websites
(CCW) owned by Finlane Pty Ltd, located at Suite 2, 43 Brisbane Water Drive, Point Clare NSW 2250. By signing this agreement, the client
accepts ongoing licensing for all services provided and our digital marketing charges.
2. DIGITAL MARKETING AGREEMENT
Central Coast Websites will provide digital marketing services depending on the client’s business requirements, these services can include
Search Engine Optimisation services (‘’SEO”) Google Adword Management and Social Media Advertising.
3. PURPOSE OF AGREEMENT
Central Coast Websites digital marketing services are intended to provide the client with increased exposure in search engines for their
business within their local, targeted area and to drive targeted online traffic to their business website.
4. SEO SERVICES
Central Coast Websites SEO services will include (but not limited to):
4.1 Researching keywords and phrases to select appropriate, relevant search terms.
4.2 Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic.
4.3 Editing and/or optimisation of text for various html tags, meta data, page titles, and page text as necessary.
4.4 Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.
4.5 Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.
4.6 Create traffic and ranking reports for each website we provide digital marketing services for and any associated pages showing
rankings in the major search engines.
5. REQUIREMENTS TO SUPPORT YOUR BUSINESS
To assist our digital marketing team to achieve the best results for your business, the client agrees to provide the following:
5.1 Administrative/backend access to the website for analysis of content and structure if not hosted by CCW.
5.2 Permission to make changes for the purpose of optimisation, and to communicate directly with any third parties.
5.3 Unlimited access to existing website traffic statistics for analysis and tracking purposes
5.4 A primary email address for the purposes of requesting links and confirmation of these emails to be sent to allow us to action any
submissions on your behalf.
5.5 Authorisation to use client pictures, logos, trademarks, website images, content for any use as deemed necessary by Central Coast
Websites for search engine optimisation purposes.
6. ENGAGING OUR SERVICES
The Client has engaged Central Coast Websites to represent their business as their digital marketing experts, we provide a mutual respected
partnership and these terms are outlined during our business relationship.
6.1 All fees are non – refundable.
6.2 All fees, services, documents, recommendations and reports are confidential.
6.3 Central Coast Websites has no control over the policies of search engines with respect to the type of sites and/or content that they
accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole
discretion of the search engine or directory.
6.4 Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive
factors, Central Coast Websites does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or
search term.
6.5 Some search directories offer expedited listing services for a fee. If the Client wishes to engage in expedited listing services (e.g., paid
directories), the Client is responsible for all paid for inclusion or expedited service fees. Central Coast Websites can offer a list of
expedited listing services upon request.
7. Linking to “bad neighbourhoods” or getting links from “link farms” can seriously damage all SEO efforts. Central Coast Websites does
not assume liability for the Client’s choice to link to or obtain a link from any particular website without prior consultation.
8. Central Coast Websites is not responsible for changes made to the website by other parties that adversely affect the search engine
rankings of the Client’s website.
9. Central Coast Websites is not responsible for the Client overwriting SEO work to the Client’s site. (e.g., Client altering page
optimisation or Google Ads Campaigns). The Client will be charged an additional fee for re-constructing content, based on the hourly
rate of $135 per hour.
10. SERVICE FEES
The client agrees to enter into a minimum (3) three month digital marketing agreement with CCW. Monthly licensing will be charged in
advance and is required to be paid within (14) fourteen days of receipt of our invoice. Cancellation of digital marketing services outside of
the three (3) month agreement by either party requires 30 days written notice.
11. SUBCONTRACTING
We reserve the right to subcontract any services that we have agreed to perform for you as we see fit however at this time, this is not
how our business operates. All our developers and digital marketeers are employed by Central Coast Websites.
12. NON-DISCLOSURE
We (and any subcontractors we engage) agree that we will not at any time disclose any of your confidential information to any third
party.
13. ADDITIONAL EXPENSES
You agree to reimburse us for any requested expenses which do not form part of our proposal including but not limited to the purchase
of templates, third party software, stock photographs, fonts, and domain name registration, web hosting or comparable expenses.
Additional expenses will only be charged if authorisation has been received by the client in writing.
Pay Per Click Management Terms
1. The Initial Setup Fee will be quoted during our proposal phase based on your business requirements and is payable in full prior to CCW
commencing your Google Ads will begin.
2. Pay Per Click Management will include any Pay Per Click advertising platform such as Facebook, Instagram and Google Ads.
3. Central Coast Websites reserves the right to not set up your Google Ads account. At which time you will receive a full refund of all Setup
Fees that you have paid. Please note that in all cases where we have already set up your new account there can be no refund of the
Setup Fee.
4. Central Coast Websites reserves the right to discontinue managing your Google AdWords account and terminate this Agreement at any
time by written (or email) notice to you. If this occurs your PPC Specialist monthly management fee will stop at the end of the month of
termination.
5. If you wish to suspend or cancel your Central Coast Websites management of your Ads accounts at any time then please let us know by
phone or email. We will schedule a meeting (in person or by phone) with our Director of Sales and Marketing to discuss your
requirements, feedback or concerns. If you still wish to suspend or cancel after the meeting then your Central Coast Websites
management fee will be terminated one month after the date of written notification.
Please note that if you wish to suspend (temporarily pause) your PPC Specialist management of your Ads accounts then your Google
advertising must also be suspended/temporarily pause (which we will arrange).
7. Upon cancelling your PPC with Central Coast Websites, all amounts owing to Central Coast Websites is required to be paid in full; any
outstanding amounts will be due within seven (7) business days of cancellation.
8. Central Coast Websites reserves the right to engage a debt collector at your expense if there are any unpaid invoices overdue by sixty
(60) days.
General Google Ads Terms & Conditions
While Central Coast Websites are managing your Google Ads account the following terms and conditions apply:-
1. By entering this Agreement with Central Coast Websites you give us permission to access your Google Ads account for the purposes
of optimisation and management of your online business.
2. Central Coast Websites will endeavour to set up your AdWords accounts as soon as possible, however in some cases it may take up
to seven (7) days to complete our setup of your new account and confirmation will be sent once completed.
3. If we request more information from you for the setup of your new or existing account, Central Coast Websites will not be held
responsible for any delay arising from the need for further information.
4. To allow us to finalise strategies started and ensure your account is not negatively affected by “half finished” optimisation
techniques, we require one (1) month notice to cancel management and billing. We would appreciate the opportunity to discuss
your concerns at this time.
5. Central Coast Websites (with Central Coast Websites management fees) is a separate service from the “per click” fees that Google
Ads will charge you. Cancellation of your management does not automatically stop your Google Ads advertising from running and
incurring Google Ads “per click” fees.
6. Central Coast Websites will not be liable for any amounts that Google Ads charges you following the cancellation of your
management with Central Coast Websites. If you wish to cease advertising online at the same time that you cancel your Central
Coast Websites management, please notify us in writing so that we can cancel your Google Ads as well. Alternatively, you may
choose to directly access your own Google Ads account to arrange cancellation.
Central Coast Websites is not Google, Google Ads - Your Google Ads account/s remain your property. We will work on your Google
Ads account/s, but it remains with your business name and billing details.
7. Central Coast Websites will endeavour to help you obtain your online advertising goals by providing you with advice, information
and technical services in relation to Search Engine advertising/marketing. Unless specifically stated to the contrary in this
Agreement, Central Coast Websites do not guarantee any particular rate of return or performance of any online advertising on
Google Ads (including but not limited to any particular search results page/s or rankings). We cannot be held responsible for
commercial outcomes which are associated with the Internet marketing or management of your Google Ads account for your
business and/or websites.
8. Central Coast Websites is providing a Google Ads management service for a competitive price. Central Coast Websites is not insuring
or underwriting your chosen business model. You acknowledge that internet services are inherently subject to technical failures and
disruptions from time to time.
9. To the maximum extent permitted by law:-
a. Central Coast Websites will not be liable in any way for fines, penalties, taxes (except GST), exemplary/aggravated/punitive
damages, liquidated damages, indirect/consequential losses (including loss of contract, loss of production, loss of revenue, loss
of profit, lost opportunity costs, and/or other loss not arising naturally and directly according to the usual course of things) or
legal costs and expenses (except reasonable legal costs awarded by a court) arising from the subject matter of this Agreement;
and
10. These Terms and Conditions can be modified at any time by Central Coast Websites. You agree to continue to be bound by these
Terms and Conditions as modified.
11. If the whole or any part of a provision of these Terms and Conditions are void, unenforceable or illegal in a jurisdiction then such part
shall be severed for that jurisdiction. The remainder of the Terms and Conditions have full force and effect and the validity or
enforceability of that provision in any other jurisdiction is not affected. This clause has no effect if the severance alters the basic
nature of the Terms and Conditions or is contrary to public policy.
12. You are solely responsible for maintaining the secrecy of your username and password in relation to the Account/Site, and for
restricting access to your computer. You are fully responsible for the use of the Account/site under your username and password. In
case of breach of security, you must notify Central Coast Websites immediately of any unauthorised use of your username or
password.
Please contact Kristy Baptista 0431 747 253 if you wish to discuss further
We look forward to deliver digital marketing strategies to grow your business and working with you as your digital marketing partner
now and in the future.

A PDF copy of these Terms & Conditions can be downloaded here: https://centralcoastwebsites.com.au/wp-content/uploads/2022/08/Digital-Marketing-Terms-and-Conditions.pdf