Covid-19 Making Digital Marketing Vital for your Business
Covid-19 & Digital marketing .
Digital marketing has become a vital tool and is essential during and after COVID – 19 to increase marketing activities to minimise impact to your clients and revenue. Planning your digital marketing is more important than ever before, with 2021 set to see significant growth as a best move strategy to all sectors.
Due to COVID -19 pandemic, 2020 changed the way the world adapted with new techniques to retain clients during the most challenging time in our lifetime and this will continue for many years to follow.
Australian businesses have been placed under stricter regulations and lockdowns, however, with forward positive outlooks, this will strengthen how your clients can engage with your business.
How has consumer behaviour changed due to COVID 19?
Consumers have changed their behaviour, interests and buying actions over the last 12 months, we are seeing these trends through Google research and changes we are creating for our user experiences and digital marketing strategies.
- Growth in Internet First due to altering regular activities from home
- Increase in content consumption on multiple devices
- Increase for searches to achieve faster results
- More demand on instant, easy to access and purchase functionality
Every business has been affected by the pandemic in a different way, depending upon the business’ services, target audience, and other factors, being aware of the ways that consumer behaviour has shifted is crucial for formulating a digital marketing strategy for the rest of 2021 and beyond.
Being aware of new consumer behaviours and the rapid online changes we are moving towards is crucial for creating the right formula for your digital marketing strategy.
How to grow your online presence
Online persona and digital marketing if you haven’t already engaged is a wake up call to the reality of how your business requires channels such as your website, Google My Business Listing, Blogs, Email Marketing and social media.
Optimising and regular online activity reflects the current status of your business and will provide ongoing engagement to your current and future client base.
Small businesses who are offering delivery services and more to their customers should ensure that information is easily found such as services, operating hours and benefits to order or book online.
New behaviours are here to stay rather than short lived trends.
Engaging with Customers at Home
With customers working from home using multiple devices, there are more ways than ever to engage with your targeted audience.
Google encourages businesses to clearly identify the audience you are aiming to reach rather than focusing on generalised digital marketing efforts.
Here are some tips to increase your engagement
Google My Business
Google My Business is essentially Google’s search engine business directory. It makes it easier for your potential clients to find your business and information such as your location, phone number, website, products and services, operating hours and customer reviews. It has become a vital part of local SEO. Click here to find more about our SEO services.
Social media platforms are a powerful way for businesses of all sizes to reach prospects and current customers. Your customers are already interacting with brands through social media and these platforms give you great opportunity to speak directly with your audience. Platforms such as Facebook, Twitter, Instagram, and Pinterest give your business great visibility and can help you to drive brand awareness and business growth.
Your website is the back bone of your digital marketing strategy and supports all of your digital marketing efforts. It gives the consumer a good idea of what your business is about and what products and services you offer.
All marketing efforts that you undertake such as SEO, PPC Advertising and traditional print media, will drive the consumer back to your website.
A good website reflects your brand, offers clients information about your business and is easy to navigate. Website design and development can have a massive impact on many elements of your digital marketing strategy. Contact us today to find out more about our web design and development options.
Implement Digital Marketing with a professional experienced team.
The team at Central Coast Websites have been working with clients in a variety of industries throughout the COVID-19 pandemic, helping them gain and retain customers through personalised digital marketing strategies.
We specialise in Website Design and Development, Search Engine Optimisation, Google Ads Marketing and Email Marketing.
We provide the expertise needed to move clients to the forefront of their industries even during the most unprecedented of times. Please contact us today to learn more about our digital marketing services and grow your business online.